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What I build · What I believe

Digital Strategy Dispatches.

What I built, where I stand and what I saw. Field notes on AI, data, security and persuasion for nonprofits, campaigns and the people who organize them.

#RegulateAISept. 20, 2026

Who's in Charge of AI? We Are.

Microsoft wrote a rulebook for its own AI and asked the public to weigh in. Here's what's in it, in plain English, and where it falls short.

Deck + explainer · 3 min read
Reading the RoomSept. 3, 2026

Leveraging Aspiration in Cynical and Dark Moments

Aspiration works when it starts from a grievance people already feel, not from a value you want them to feel. Here's what 52 focus groups say about the order of operations.

Deck + explainer · 2 min read
Reading the RoomSept. 2, 2026

Voter Persuasion: Who Moves Fastest — And How

Readiness isn't popularity. The angriest topic in 52 focus groups ranks dead last for persuasion. Here's who actually moves, and the one move that carries across every topic.

Deck + explainer · 3 min read
#RegulateAIMarch 20, 2026

It's Time to Reject AI Horror Porn

Endless AI dystopias are boring, and they crowd out the conversation we actually need to have: how to regulate AI and how to use it well.

Article · 3 min read
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